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TK MaxX - Creating the white stuff

TK Maxx’s 2017 Christmas campaign offered customers a White Christmas, whatever the weather. If a lucky customer found a special snow globe in store or online, they could take delivery of the biggest gift at the smallest possible price – a White Christmas Experience at their home for absolutely nothing.

How we made it come alive

We worked alongside TK Maxx’s partner agencies in four countries – UK, Ireland, Germany and Poland – to give lucky customers their White Christmas experiences. By leading the development and delivery of the snow experiences, we made sure everyone had a White Christmas to remember.