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All I want for Christmas…

TKMaxx’s strategy is pan-EMEA and fully integrated. Its customer mission is to always deliver the biggest gift for the smallest price. For the 2017 Christmas campaign, insight showed us that the most-wished-for gift each year is a white Christmas. This campaign was designed to bring just that to our competition winners across UK, Ireland, Germany and Poland, whatever the weather. 

By leading the development and delivery of the snow experiences, we increased year-on-year footfall for the peak Christmas retail period.