TK MaxX - Creating the white stuff
TK Maxx’s 2017 Christmas campaign offered customers a White Christmas, whatever the weather. If a lucky customer found a special snow globe in store or online, they could take delivery of the biggest gift at the smallest possible price – a White Christmas Experience at their home for absolutely nothing.
How we made it come alive
We worked alongside TK Maxx’s partner agencies in four countries – UK, Ireland, Germany and Poland – to give lucky customers their White Christmas experiences. By leading the development and delivery of the snow experiences, we made sure everyone had a White Christmas to remember.