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Swiss – Queuing, the Swiss way

Swiss International Air Lines wanted to tell customers about their skiing expertise and the Swiss refinements they’d find on board.

How we made it come alive

People flocked to our snow scene by Tower Bridge in London, where they found Swiss personality, Dominik Gysin giving free tips on Swiss skiing etiquette. We even attempted the world’s longest ski lift queue. With a ‘SWISS selfie point’ and extensive media coverage, driven by the company’s PR agency, the social reach was over 605,000.