A PR stunt to bring the Swiss Alps to Tower Bridge
We Brits love to moan when visitors don’t know how to queue like us. But are we just as bad when it comes to local etiquette abroad?
Swiss International Air Lines wanted to drive awareness during February, peak ski holiday booking season. So working with our friends at Launch PR, we manipulated the weather to create a snow-filled experience event to teach us Brits some basic Swiss skiing etiquette – and attempt the world’s longest ski lift queue for the Guinness Book of Records. All with the help of a Swiss celebrity.
Expertise, manners and stardom showed just how guests are treated on board, giving a true brand experience.
Extensive media coverage of our snow scene drove a social reach of over 605,000.
PR stunts come in all shapes and sizes. This is just one PR case study we wanted to share with you.