A B2B exhibition stand with a difference to launch Censhare’s new brand
Jargon. We’re surrounded by it. The world of business software engineering was no different. Until Circus came to town.
Working with our creative friends at Douglass Day, we harnessed Censhare’s spirit of progress and change. We created the rebellious anti-conference, launching this CMS provider’s new brand at DMEXCO, one of Europe’s leading digital industry tech summits.
Our 150sqm ‘protest camp’ offered delegates a very human brand experience. The space was free of the B2B bull overload seen across 1,000+ exhibitors and 40,000 delegates. We simply showed how Censhare’s products deliver real-time content so that customers can connect in the moment.
The engagement led Censhare to win more fans, exceed lead targets and secure a place in The Drum’s top 10 stands at the exhibition.
Exhibition stands come in all shapes and sizes. This is just one trade show case study we wanted to share with you.