Bond Street Chelmsford – Putting the egg-citement into Easter
Bond Street Chelmsford shopping centre wanted an exciting and engaging Easter event that would create a big impact for their retailers.
How we made it come alive
We created The Big Egg Hunt. To win their own chocolate Easter egg, families needed to answer a series of cryptic clues to where they’d find giant Easter eggs around the centre. The trail took them into different stores, as well as our bespoke maze. There were even face painters, arts and crafts and singers on hand to entertain them, too. The weekend was a great success and over 45% of families who returned their egg hunt forms were carrying shopping bags from participating retailers.