Bond Street Chelmsford – A birthday to remember
Bond Street Chelmsford shopping centre wanted to celebrate its 1st birthday in style.
How we made it come alive
We created a traditional children’s birthday party – but with treats for grown-ups, too. So, there were massive birthday balloons, face painting, and a giant birthday cake. Not to mention a birthday parade, swing dancers and musicians, prosecco and goodie bags with free gifts from Bond Street retailers. The grown-ups loved it – and stores reported sales were up 50% on the day.